Lazzaris – Fruit Mostarda

This project has been successfully lunched in May 2011 and in only few mounths the customer had double the old sales in glass since changing to plastic allowed him to sell also in some GD shops where before with glass he was not able to enter.

For this project the customer wanted to match the glass consistency to make less traumatic the passage from glass to plastic.

At the same time he wanted to keep the actual metal cap.

As you can see the result is that you can barely tell the difference between the two packaging but with a result in weight saving of about 4 times.

1. Glass jar

2. SocoJars™ PET jar